Logotype
The logo and logotype are the basic elements of the visual identity of the company Krka, d. d., Novo mesto. They are specified and prescribed in the Corporate Identity Manual. Some extracts from that manual are presented here.
The minimum space around the logo and logotype is defined by the diameter of the circular logo (2r) and its radius (r). No other graphic or typographic elements can be used within the minimum defined space around the logo and logotype. The critical size limit determining by printing techniques and quality is 8 mm (logotype and letter length). In colour print the logo and logotype are always in the same green. The Krka logo and logotype can only be the precisely-defined Pantone 355 green or in black or white (in negative).
| Logo and logotype | |||
|---|---|---|---|
| Colour contrast | .pdf - 23 kB | ||
| Colour | .pdf - 21 kB | ||
| Character alignment | .pdf - 46 kB | ||
| Prohibited uses | .pdf - 23 kB | ||
| Construction grid | .pdf - 96 kB | .eps - 2943 kB | .ai - 1247 kB |
| Negative | .pdf - 33 kB | .eps - 2259 kB | .ai - 1086 kB |
| Positive | .pdf - 78 kB | .eps - 2641 kB | .ai - 1186 kB |
| Logotype with slogan | |||
| Negative | .pdf - 24 kB | .eps - 2173 kB | .ai - 1067 kB |
| Positive | .pdf - 23 kB | .eps - 2196 kB | .ai - 1053 kB |
| Minimum space | .pdf - 32 kB | .eps - 1457 kB | .ai - 1177 kB |
| Logotype with internet address | |||
| Positive | .pdf - 110 kB | .eps - 403 kB | .ai - 939 kB |